A new face
Central Security Distribution Pty Ltd (CSD) is a new affiliate company of Inner Range Pty Ltd, offering a complete range of products in Access Control, Alarms, and CCTV. Starting August 4 2008, CSD will be the exclusive distributor of Inner Range product in Australia. (Prior to August 4, Inner Range product can still be purchased from Security Merchants Ltd). Over the coming months, CSD will announce partnerships with a range of world leading security brands presenting its customers with premier offerings across all product categories.
CSD has invested millions of dollars in branches and support infrastructure. It is planned that branches will be operational in all states of Australia for the August opening. These branches will be fully stocked and offering local sales and support functions. In addition to this branch network, CSD have already setup a huge National Distribution Centre in Tullamarine which is capable of rapid despatch direct to integrators in any state of Australia. This offering will be complemented in the near future by a comprehensive system of online purchasing.
A new approach
CSD believe that the wholesale security industry in Australia is currently undergoing a dramatic restructure. With online commerce, and lower barriers to international trade, integrators can now buy directly from manufacturers (both in Australia and overseas). They also have easy access to a vast range of OEM product from Asia. In addition to this proliferation of product choice integrators are now faced with the reality of growing complexity in almost all security technologies. To address these new challenges integrators are demanding new levels of training and technical support both for specific products and technologies in general. Wholesalers are now facing increasing pressure to move from their traditional box shifting role and begin to deliver real value add services to their customers.
At CSD we have a clear picture of what a next generation security wholesaler must deliver
- A great product range - CSD will partner with the worlds leading security brands to offer our customers a one stop shop for all their access, intruder and CCTV project needs
- Stock Availability - CSD have invested in a leading edge logistics system which will mean CSD will always have the stock our customers need, when they need it
Customers already expect the best product at the best prices, however at CSD we want to deliver something more:
CSD's driving vision is to set the highest standard for customer and technical support. From the Managing Director, to our warehouse staff, our whole company will be focussed on delivering outstanding service and support.